Things To Remember When Creating A Corporate Logo

The logos are meant to represent companies’ brands or corporate identities and promote their immediate customer recognition. Logo design is an important area of graphic design, and one of the most difficult to perfect. Logo is a symbol or combination of symbols designed to make a more memorable image of the company. Ideally the logo should express graphically the main activity of firms, although variants are possible. Here are some useful tips and tricks which will help you to understand when creating a corporate identity.

Style – a combination of permanent visual, visual, information tools, with which the company emphasizes their individuality. This is something that helps the buyer to recognize your company among many others, leaves a favorable impression of solidity and reliability, remains permanently in memory, and forms an image of the company in the eyes of customers and partners. The logo is the core of corporate identity and its main element around which all other elements of corporate identity: color combinations, fonts, proprietary layout, additional proprietary graphics and visuals.
 
he first stage of designing a logo:

The creation of the concept of the logo, the idea of writing, the choice of font, the future of the logo.

Corporate font:

Corporate fonts are customized fonts to suit the needs and image of any type of business. Customized Fonts help establish a company’s corporate brand design and are a key to their integration into all communication processes. To find an individual solution which will further strengthen and refine your company’s corporate identity. Of course, owning a corporate font is what sets the company among others, but still it is not a necessary component of corporate identity, you can use ready-made fonts (only those not covered by anyone’s intellectual property right). You can either develop a new font and select a suitable existing ones.

The second stage of the logo

The development of fine character: The customer gets to his court has several options of fine character, usually around 4-6. The choice of colors.

Corporate colors

It is important to choose the color scheme, not only for the logo, but also for the appearance of your representation, including external and internal content of a site. First, you need to build on common beliefs about the preference for a conservative dark blue or purple overbearing. Much depends on the color of the logo, the work carried out by experts in color, psychologists and designers.

The third stage of logo design:
 Layout of the writing (logo) and the fine character of a trademark (brand) and the development of color logo.

The logo should be simple to understand.

Original design and meet the overall objectives of positioning the company in its marketing strategy.

All elements of the logo must be combined with each other by shape, color, size.

Should be equally well regarded as a huge pillar and on the fob has to be bright and clear. In fact, this is the only character that stays with the firm consistently at all-time.

Further, the approved version of the logo is written on a CD in a vector format and transmitted to the customer.

A good logo should possess the following qualities

• Emotional informative
• Harmony
• Expressive
• Originality and individuality
• Attractiveness
• Compact size and proportion
• Recall and recognition

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Top 4 HTML5 Features List

You’ve undoubtedly heard of HTML5 multiple times in the past. It was started in June 2004 and is currently in the ‘Working Draft’ state. Ian Hickson (a Google Inc. employee) is the editor of HTML5, and he estimates that HTML5 will become a Candidate Recommendation in 2012, and a W3C Recommendation in 2022. Seems like I’ll be old and gray by the time it’s the norm!


The great thing is that despite the fact that HTML5 will not be a W3C Recommendation until 2022, you can use many of the elements of it today! The website caniuse.com reports that this percentage of features in HTML5 are currently supported:

• Internet Explorer 8.0: 25%

• Firefox 3.6: 76%

• Safari 5.0: 86%

• Google Chrome 5.0: 85%

• Opera 10.6: 77%

I’ll be using Safari 5.0 as it currently has the highest percentage and seems to run the best in my current setup. Let’s dive right in, shall we?

1. Geolocation

Geolocation is already being used all over the web today. Many websites will ask for your current location to display information like weather or local news. Some or all of your information including your IP address, RFID, MAC addresses, GSM/CDMA information will be used to determine your information. It can only be used if the user gives permission.

Try it here.

2. Video

One of the main reasons why Apple is not supporting Flash on any iOS devices is because they believe so strongly in the HTML5 Video element. It couldn’t get any simpler than this markup:





Provided the feature is fully supported, video plays smoothly, fullscreen works great, and it doesn’t eat up your CPU cycles like some HD flash players can.

Try it here.

3. Canvas

Creating simple graphics for the web in Photoshop then saving and inserting them in the correct place in your web page can be a complete time waster, especially if you get it wrong and have to go through the whole process again. That’s where the Canvas element comes in.

Take the simple ‘loading’ image. Instead of searching high and low for the perfect looking image, you can create exactly what you want with a canvas element. Here’s an example: link.

4. @font-face

@font-face is really more of a CSS feature, but it ties in directly with HTML5. Inserting custom fonts into web pages is always a pain. My tool of choice is Cufón, for its sole use of JavaScript. There are others that get more complicated like sIFR using Flash all to get a font on a web page. No more! Custom Web Fonts are now as easy as uploading the .ttf or .otf file to your server, linking it into your CSS file and creating a font-family, and displaying your text! Typography lovers unite!

@font-face {

font-family: 'LeagueGothic';

src: url(LeagueGothic.otf);

}



header {

font-family: 'LeagueGothic';

}

Try it here.

All of the demo links included in this post are courtesy of Google, Inc. Check out the rest of html5rocks.com for some great resources!

These four features are just a taste of what HTML5 really can do. I look forward to what the world’s web developers will be making in the years to come!

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